Digital signage for hotels: how Anfi is reinventing guest communication
At many hotel receptions, the traditional stand full of brochures, maps and flyers is still common. But in a context where guests demand immediacy, clarity and sustainability — does it still make sense to communicate this way?
Anfi Group, part of the Lopesan Group, has decided to move forward.
And they’re doing it by embracing digital signage for hotels: a solution that not only replaces traditional signage but also transforms the way guests discover activities and services across the resort.
From brochures to interactive totems: an experience designed for the guest
The challenge is clear: to remove physical displays from reception and replace them with a more visual, intuitive and brand-aligned experience.
At Sincroni, we’ve designed a comprehensive solution tailored to Anfi’s real needs. The goal is not just to “digitalize”, but to do it strategically — enhancing both the guest experience and the hotel’s operational efficiency.
Our approach: personalization, analysis and centralization
✔️ Real user interaction analysis
We studied how guests access information, what type of content they look for and when. This allows us to design a more effective, engaging and conversion-driven interactive experience.
✔️ Custom interface design aligned with brand identity
Although all totems will display the same content, the interface is custom-designed for Anfi. We adapted the navigation to the current content structure and applied their corporate identity to ensure a cohesive, visually aligned and easy-to-use system.
✔️ Full integration with the hotel’s systems
One of the major challenges is avoiding content duplication. That’s why we integrated our solution with the hotel’s existing system, enabling centralized content management through a single platform.
✔️ Easy updates and promotional flexibility
Content can be updated in minutes, allowing hotels to highlight special activities, promotions or new services in real time — no printing required.
The solution: hotel digital signage tailored to Anfi Vacation Club
A total of 5 interactive totems will be installed in strategic locations across each Anfi resort. These devices will allow for:
- Displaying all activities, services and experiences in a clear, multilingual format.
- Promoting local partners and providers in a prominent way.
- Allowing guests to book activities directly from the screen.
- Completely eliminating printed materials in reception.
- Increasing upselling and spontaneous service discovery.
- Offering interactive, innovative spaces that enhance the perceived value of the resort.
Beyond communication: promoting the destination
Projects like this not only benefit the hotel and its internal services. They also highlight the destination’s broader tourism offering, presenting it in a more visual, accessible and engaging way.
Providing innovative promotional spaces enhances the guest experience — but also boosts local tourism and increases the destination’s overall value. In this case, helping Gran Canaria position itself as a benchmark in sustainable, tech-driven tourism.
Does your hotel need to rethink how it communicates?
At Sincroni, we develop digital signage solutions for hotels that want to go beyond screens — connecting better with guests, simplifying operations and improving results.
